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WineNews
Issue 550 - November 8th - 12th 2021 - Expressly created for 4.302 wine lovers,
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News
“Urban vineyards” are growing
Sometimes they tell ancient and almost forgotten stories, others innovative ideas born in modernity, but in any case, the world’s urban vineyards represent fascinating case histories. The Urban Vineyards Association, with its two new members, the rows on the Brooklyn rooftop and those on the slopes of Etna, just outside Catania, has now grown to 11 members and is waiting for Tokyo to join, as well as Berlin, Prague, London and Stuttgart ...
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First Page
Italian wine in the spotlight online in the USA: partnership between Ita agency and Wine.com
The USA is a vital market for Italian wine. A country in which Italy is competing with France for market share among foreign wines, and where, as in every country in the world, but starting from already high values, wine e-commerce has exploded into a pandemic. And it will continue to grow, especially thanks to the younger generations. The United States is a country where 40% of all wine sales are already made on digital platforms. The most important of these is Wine.com, the largest wine e-commerce portal in the US, which as a “pure player” aimed solely at end consumers can develop a turnover of 300 million dollars a year, working in 50 states. It will become a privileged platform for Italian producers, thanks to the partnership signed between Ita - Italian Trade Agency and Wine.com, which will give greater digital visibility to the Italian wineries already in the portfolio (over 500 for 1,200 references), and in 2022 will allow another 50 Italian brands (of which 35 wine and 15 spirits) to access the platform. “We are convinced that the wine industry today faces three main challenges”, said Antonio Laspina, Ice Director in New York and coordinator of the US Ice Network, “digitalization, marketing and distribution. This project was created to respond to these three challenges. We will give Italian wineries the opportunity to take advantage of Wine.com’s success in the market, but also to improve their knowledge of e-commerce, which is already an important channel for wine in the USA. The US imported $2 billion worth of wine in 2020, and all categories are growing in 2021. At the end of September 2021, we will record 20% growth to $1.7 billion, overall, of which whites are worth $560 million (+12%), reds $515 million (+12.7%), bubbles $438.7 million (+39.5%) and rosés $35.5 million (+56.4%), with these two categories having extraordinary growth rates that will become increasingly important trends”.
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Italian fairs are restarting
The second half of 2021 is looking better and better for Italian Fairs, following the last dramatic year and a half (in 2020 losses totaled over 80% on a turnover of 1 billion euros), and they can now look to the future. Agro-food and wine events (which are worth 25% of the trade fair turnover), from “Vinitaly Special Edition” to Veronafiere, Cibus in Parma and Sana in Bologna, to name some of the topmost ones, have marked the restart of trade fairs, strategic platforms for the market and for exports. Thanks to refunds received, trade fair companies are once again able to take a breather, plan and invest. For instance, Veronafiere, which organizes Vinitaly, the most important Italian wine Fair that will return to Verona in its “full version” (already sold-out) in 2022 (April 10th -13th). As Maurizio Danese, President of VeronaFiere and Aefi, explains (see the in-depth analysis).
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Prosecco, the Prosek recognition request violates the rules
Incompatibility of rules on traditional terms; homonymy or partial homonymy between the mention Prosek and the PDO “Prosecco”, “Conegliano Valdobbiadene-Prosecco” and “Colli Asolani-Prosecco” or “Asolo-Prosecco”; conflict with the Commission Delegated Regulation nr. 33/2019; Unesco recognition that makes the recognition of the traditional mention Prosek incompatible; protection of PDOs and PGIs in the European Union and on the international level. These are the five reasons for the rejection, in 14 pages of arguments, of the Italian dossier in support of the opposition to the recognition of Croatian Prosek, and in defense of the uniqueness and peculiarities of Prosecco, sent to the European Commission, and presented at a press conference by the Minister of Agriculture Stefano Patuanelli and the Undersecretary with responsibility for wine Gian Marco Centinaio. Croatia now has 60 days to submit its counter-deductions, to which Italy, represented by the Ministry of Agricultural Policies, will have the right to reply together with all those who have already submitted their opposition, including the three Consortia, and the Regions concerned.
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The “Sforzato Wine Stage” at the “Giro” 2022
A breathtaking Dolomite stage, with the peaks of Goletto Cadino at almost 2000 meters, which in 1998 was the scene of the victorious ride of the “pirate” Marco Pantani to Montecampione, and the Mortirolo Pass, 200 kilometers, starting from Salò and arriving in Aprica, with the pink caravan among the heroic vineyards, perched on the high mountain terraces of Valtellina. It will be the “Sforzato Wine Stage”, in 2022, the wine stage of the Giro d’Italia, edition n. 105, which will be staged from May 6 to May 29 (with arrival in Verona). 
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Wine & Food
Production estimates for the 2021 harvest according to Copa-Cogeca
Most European wine-producing Countries have registered a significant drop in production, starting with the three main producers (Italy -9%, Spain -14% and France -27%). The drop is comparable to the 2017/2018 harvest, which went down in history as a bad year for the wine sector. Spring frosts, summer drought, hail, heat surges in September, and vines attacked by diseases in some countries, are the main culprits for these low yields, the COPA-COGECA 2021/2022 harvest estimates revealed. COPA is the main European agro-food representative organization, and it represents farmers. COGECA, instead, is the voice of Cooperatives.
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For the record
Bersano is 100% owned by the Massimelli family
Bersano, one of Piedmont’s historical wine brands, which from the early 20th century to the present day has put together 10 farmsteads and 230 hectares of precious vineyards in the most important territories of the Langhe and Monferrato, a Unesco heritage site, is starting a new course. According to Winenews’ rumors, the historic winery has been reunited under single ownership by the Massimelli family, who for decades have run it together with the Soave family, with an equal 50% shareholding.
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