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WineNews
Issue 697 - September 2nd - 6th 2024 - Expressly created for 4827 wine lovers,
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News
Franciacorta Goes to Emmy Awards 
An unmistakable touch of Italian style for one of the most prestigious events in the global television and film industry: Franciacorta, a symbol of made-in-Italy excellence, is confirmed for the fourth consecutive year as the “Official Sparkling Wine” of the Emmy Awards, edition No. 76. The ceremony will be staged on September 15, at the Peacock Theater in Los Angeles, broadcast on ABC and numerous international channels. It will be followed by the “Governors Gala”, the elegant after-party celebrating the Emmy winners, with an exclusive parterre. Italian actress Miriam Leone and chef Augusto Pasini of the “Hill Colle” restaurant in Erbusco will be testimonials.
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First Page
The case history of Bolgheri, a winemaking land of freedom, experimentation and success 
Its wines are among the highest priced at auctions and traded on the Liv-Ex secondary market, cult bottles for collectors, even for investment. From Tenuta San Guido’s Sassicaia, to Masseto and Ornellaia from Frescobaldi Group Estates, Antinori’s Guado al Tasso, Messorio and Paleo from Le Macchiole, Tenuta Argentiera’s Argentiera, Gaja’s Ca’ Marcanda and ColleMassari Group's Grattamacco, they are steadily among the world’s 1,000 most sought-after fine wines, according to Wine-Searcher, and have contributed to the image and value of the entire appellation and to making it one of the world’s great wine territories. The value of its vines is growing and, according to WineNews estimates, a hectare is now worth nearly 1 million euros. We are talking about Bolgheri, which has acknowledged “founding fathers”, namely Nicolò Incisa della Rocchetta, Lodovico Antinori, Piero Antinori, Pier Mario Meletti Cavallari, Eugenio Campolmi and Michele Satta, who by creating, almost from nothing, great companies ignited the spark of a territory that gave impetus to the “renaissance” of Italian wine, cultivated, then, by the work of many “native” producers (such as, among others, Federico Zileri dal Verme, at the head of Castello di Bolgheri, and for a long time of the Consorzio dei Vini di Bolgheri). But in which, over the years, many other entrepreneurs, in wine and beyond, have also invested-from the Chiantigiano Giovanni Folonari to the Argentine Alejandro Pedro Bulgheroni, with Tenuta Meraviglia and Tenuta Le Colonne, from the entrepreneur Antonio Capaldo, with Campo alle Comete, to the German Knauf family, with Campo alla Sughera, from the Chiantigian San Felice with Bell’Aia, to Podere Prospero of the Venetian Zenato family, excellent producers in Valpolicella, or the recent purchase of the Beretta family’s Fabio Motta, to name but a few-won over by this small, but great, wine enclave between the hills of the Upper Maremma and the Tyrrhenian Sea, indelibly marked by the famous Viale dei Cipressi, wanted by the historic Della Gherardesca family, the stage for the scenic “Cena dei Mille” organized in recent days by the Consorzio dei Vini Doc Bolgheri and Doc Bolgheri Sassicaia, led by Albieri Antinori, president Marchesi Antinori, for the en primeur of the new vintages “Bolgheri DiVino” 2024.
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Italy leading in organic bubbles in the U.S.
As is well known, the change in consumption has brought even more to the forefront easier-drinking products, and therefore whites and, especially, sparkling wines. And the United States, Italy’s main wine partner, has shown that it also particularly appreciates Italian organic sparkling wines so much so that, reading the table published by Aawe (American Association of Wine Economists), citing the U.S. Bureau of Census, Usa Trade Online as a source, Italy, in 2023, is the leading exporter of “organic sparkling wine” worth $2.37 million with a quantity of 334,883 liters for a value of $7.09 per liter. France (85,714 liters) takes the “place of honor” in value by surpassing $1.2 million, on the strength of a price per liter of $14.13. 
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Monferrato, harvest time, time for storytelling 
“We walk one evening on a hillside, in silence”. Re-reading the verses Cesare Pavese dedicated to his land, the charm of Monferrato can be found in the most beautiful pages of literature, describing the hills that “smile” at the sun: the Sorì, which, with slopes of even more than 50%, tell of a farming world of hard work and toil. Here began the Moscato Bianco harvest, good in quality and abundant in quantity (+12% over 2023, just under a million quintals), from the forecasts of the Consortium Asti Docg, the main Piedmontese appellation with a production of 90-100 million bottles a year and a vineyard of 10,000 hectares. And with good prospects on the markets, where the first half of 2024 closed in balance on 2023 (bottled at 43.5 million), due to a contraction in Asti (-6%) and an increase in Moscato d’Asti (+12%), with sales in Italy and abroad at +0.4% in volume (34.1 million bottles), thanks to the passion for Asti in Eastern Europe and Russia, while Moscato is growing in Asia and the U.S., the No. 1 market of an export worth 93% of production. And, at harvest time, if the historic “Douja d’Or” No. 58 is renewed, the first “Barbera d’Asti Wine Festival” of the Consorzio Barbera d'Asti e Vini del Monferrato is also born. 
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Rosso di Montalcino expands 
A new page opens for Rosso di Montalcino, which is ready to grow from the production point of view with the green light, obtained from the Tuscany Region, to increase the vineyard, as already written by WineNews. Now comes the officiality, the DOC vineyard (currently 519.7 hectares) will be able to be significantly increased and this thanks to the allocation, to 271 companies, of 352 hectares of area destined for the Montalcino DOC. The expansion, says the Consorzio del Brunello, will not involve the planting of new vines (in more detail). 
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Italian wine and the East, open challenge 
Many in the wine world remain convinced that investing in China is still important, an immense market that cannot fail to be a primary objective for a country like Italy where exports are a vital asset. Investing even in major events such as trade fairs is a solution that can pay off. It is no coincidence that “Vinitaly China Roadshow”, Veronafiere’s wine tour dedicated to the communication, popularization and promotion of Made in Italy wine products in the most strategic cities of the demand, with the participation of more than 500 labels in walk-around tastings, has started from Shanghai these days. After its launch in the economic metropolis, the Roadshow touched Xi’an and Guangzhou this year. 
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For the record
Airbnb-Prosecco Docg Hills agreement
Since Airbnb introduced “Categories” in 2022, “vineyards” have been among the most popular accommodations in the world, with more than 33,000 listings in Italy alone and a 400% increase in bookings in 2023, with hosts making more than 200 million euros. Among the most popular are those in the Prosecco Docg Hills of Conegliano and Valdobbiadene. So the Association for the Heritage of the Prosecco Hills of Conegliano and Valdobbiadene and Airbnb, have signed a strategic partnership to promote the area. 
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