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Issue 755 - October 13th - 17th 2025 - Expressly created for 3684 wine lovers,
professionals and opinion leaders from all over the world | |
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| | | For tourists visiting Italy - both Italian and foreign - the wine sector is one of the most popular attractions: this is confirmed by a record sentiment score of 94 points out of 100. This is according to a report by The Data Appeal Company (Almawave Group) - a data provider specializing in the tourism sector - based on an analysis of 29.5 million digital traces. And for the 2025 “Italia Destinazione Digitale” awards, considered the “Oscars” of Italian tourism, the award for “Destination with the best food and wine offering” was given to Trentodoc, the region where the finest mountain sparkling wines are produced. | |
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| | Istat data on Italian wine exports, analyzed by WineNews and updated in July 2025, show a negative trend again compared to the first seven months of 2024, but not a dramatic one: -0.9% in value (compared to -0.47% in June) to €4.63 billion, and -3.4% in volume (it was -3.1% in June) to 1.23 billion liters. Paradoxically, July 2025 has recorded the best performance of the year in terms of value so far, with €726.7 million in monthly exports, but this time, it is the US data that continues to decline (€135.4 million in July 2025 compared to €183.8 million in July 2024, -26.3% month-on-month). This is not a good sign for the future, considering the application of 15% tariffs that came into force last August. The United States obviously remains the leading market for Italian wine with €1.1 billion in the first seven months of 2025, but for the first time, it has seen a slight decline of 0.1% over the seven-month period. On the other hand, 208 million liters of wine were imported from Italy, a figure that is stable compared to a year ago. Germany remains the leading European market for Italian wine, with €677.5 million (-2.2%, but it was -1.8% in June), falling to 278.5 million liters (-7.9%). The United Kingdom remains in third place, and the good news for Italian wine is that in July it exported more than in the same month in 2024: in the seven months as a whole, we are at €449.4 million, still down 3.1%. Canada rose to €242.9 million, continuing its brilliant rise (+15.2%). France imports €190 million from Italy and remains in positive territory with a small increase (+1.9%). However, looking across the Alps, transalpine wine exports totaled €6.6 billion in the first eight months of 2025, down €56 million on the same period in 2024. This figure also shows stability but, looking at the overall picture, there has been a negative shift since the summer. In fact, €243 million in exports were lost between June and August 2025 compared to the same period in 2024, with the French recording the heaviest losses in August (-15% and therefore -€122 million), not surprisingly the month that saw the start of the application of US tariffs... | |
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| | It is still unclear whether the impact was greater due to previously built up stocks, uncertainty over the percentage of tariffs (later set at 15%, after speculation of much higher rates) or the way in which they were applied. The fact is that, as expected, in August 2025, compared to August 2024, Italian agri-food imports to the US suffered a sharp slowdown of 23%, with a loss of €126 million in just 30 days. This is according to the CIA/Italian Farmers Research Department, analyzing data released today by ISTAT, with Coldiretti adding that the data “confirms the forecasts of recent weeks on the performance of certain sectors, starting with wine, where the percentage is estimated to be over 30%”. This is echoed by the Unione Italiana Vini (Uiv), which reports a 28% decline in value in July-August 2025 compared to the same period in 2024. | |
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| | | After Vinitaly.Usa in early October, Italy returned to the spotlight in the United States with the 44th “New York Wine Experience” organized by Wine Spectator, one of the longest-running and most glamorous events dedicated to fine wine in America. As always, Italy was the star of the show, with over 60 prestigious wineries in attendance (in more detail) and at the center of the most important seminars. One such seminar focused on the 2020 vintage of Brunello di Montalcino, with three leading wineries: Pieve Santa Restituta, with Giovanni Gaja and Brunello di Montalcino Sugarille 2020; Castello Romitorio, with Filippo Chia, and Brunello di Montalcino Filo di Seta 2020, and Argiano, with Bernardino Sani and Vigna del Suolo 2020, a selection from the winery of Brazilian magnate André Esteves. But Italy was also present in the “Wine Stars” with Renzo Cotarella, CEO of Marchesi Antinori, and the tasting of one of Italy’s greatest white wines, the Cervaro della Sala 2019 from Castello della Sala in Umbria. Italy was also present in the tasting of the 10 best wines from the “Top 100” 2024, with Barolo Albe 2020 from G. D. Vajra, presented by winemaker Giuseppe Vajra, which ranked ninth, and Tignanello 2021 from Marchesi Antinori, which ranked third, in a tasting led by Albiera Antinori herself | |
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| | | Telling the story of great wine regions by giving voice to their beauty, history, culture, cuisine, and, of course, their wine producers. This is what we always do, and what we have also done in Collio, one of Italy’s most important white wine enclaves, where the vineyards are the producers’ “home gardens”, with our video story, which earned WineNews the award for “best digital storytelling” at the “Premio Collio”, promoted by the Consorzio Tutela Vini Collio (the award ceremony, with the other winners, will take place on October 26 in Cormons, as part of “Collio Evolution”). | |
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| | The most extraordinary stays, the most exclusive service, design studied down to the smallest detail, Michelin-starred restaurants, tailor-made experiences for cosmopolitan and demanding customers arriving from every country in the world: these are the Italian luxury hotels awarded Michelin “Keys”, which set a new global benchmark for extraordinary hotel experiences. But some of these dream destinations are also wine producers: among the 188 Italian hotels with Michelin “Keys” 2025, 14 boast vineyards and wineries. At the top of the ranking, analyzed by WineNews, among the 13 hotels that received the highest award of “Three Keys”, three are wine producers: Rosewood Castiglion del Bosco, Borgo Santo Pietro, and Castello di Reschio. | |
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| | It is a partnership that has literally come a long way, that between two top Italian brands, one in wine, Marchesi Antinori, and one in cars, Maserati. A co-branding operation of excellence, which began in 2019 and then evolved with unique examples of the Maserati Fuoriserie customization program. This partnership gave rise to the GranCabrio Folgore Tignanello in 2024 and now sees the birth of the Grecale Tributo Il Bruciato, another custom-built car dedicated to the famous wine produced at Guado al Tasso in Bolgheri. | |
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