Difficult, almost impossible, today more than ever, to unbalance oneself in estimates and market forecasts, even in the world of wine. But even in a complex and unprecedented picture, trends emerge up to now, and sentiments are quite outlined. Because if the sector as a whole suffers, but does not collapse, there are differences, and even important ones. For companies very oriented towards large-scale distribution, for example, with wines that focus strongly on the relationship between quality and price, 2020 has so far been a year of growth, even important, with peaks around +10% of turnover, at least until October. On the contrary, for those focused mainly on food service and out-of-home shopping, it reaches even -30%. For the very few who, on the other hand, are the privileged target of collectors in the world, there are still sales that are far from falling, and even higher prices than in the past. Just as well, and in line with 2019, those who have been investing and building a mix for years, both in terms of product, in different price ranges, and in terms of channels, from catering to large-scale distribution, without neglecting online, and in terms of markets, with a widespread presence in many countries around the world (with exports that have held their own in the most important markets, the USA in the lead). It is very difficult to understand what will happen in the coming months, with the end of the year representing 25%-30% of turnover for many wineries. Unbalancing itself in an attempt at synthesis, if December will allow a certain freedom of movement and sociality, with a reopening of the restaurant even in the evening, the picture could improve, and bring the overall annual balance around -10%/-15%, which would be almost like a triumph. Otherwise, if even stricter regulations were to arrive to contain contagions, the loss could be around -25%/-30%.  This is the picture that emerges from the WineNews survey which, anonymously and confidentially (and non-scientifically), has gathered the testimonies of over 25 leading Italian wine producers, also very different from each other: small producers focused on catering and collecting, large structured companies able to cover every price range and several distribution channels, and large wine cooperatives more oriented towards modern distribution.